Operational Plan
Jane Dall, founder and CEO, will lead the Company's operations and management based on more than 20 years of business experience. The Company plans to develop its management and infrastructure as follows.
OPERATIONS PLAN AND TIMETABLE
The Company plans to set up its operations in Orange County, California. It will start operations with a team of experienced sales and marketing managers and associates, as well as website programmers.
- During fiscal year one
- launch Luvmatch's website
- establish the management, sales and marketing, and web/IT teams
- launch sales and marketing promotions targeting
- Orange County
- San Diego and Los Angeles Counties
- During fiscal year two
- maintain and build out the website to support increased sales goals
- grow the sales and management team to maximize membership sales
- launch sales and marketing promotions targeting
- rest of California
- Arizona
- Nevada
- During fiscal years three to five
- aggressively target major cities across the U.S with sales and marketing promotions
- maintain and build out the website to support increased sales goals
- grow the sales and management teams to maximize membership sales
BUSINESS GOALS
- Establish a value priced online dating
- Develop a best–in–class website to support marketing/promotional and sales strategies and goals
- Focus initially on the market for discerning singles in Orange County, California and then branch out across California – then Arizona and Nevada – then major cities across the U.S.
