Business Model
PREMIUM VALUE-ADDED ONLINE RELATIONSHIP SITE
Luvmatch.com ("Luvmatch" or the "Company") is a premiere relationship site for discerning singles. The Company's objective is to offer a value-added dating services and communities of interest for building relationships.
Luvmatch will help singles to find quality long-term romance with such value-added services as background checks (conducted by an outside company for a nominal fee to members), communities of interest and relationship advice that promote success amongst singles seeking relationships. Luvmatch's communities of interest (e.g., travel, cooking, wine), will encourage and facilitate networking and communication between members in a safe and easy manner.
Luvmatch's will differentiate itself from the competition via its value pricing
COMPETITIVE ADVANTAGES
Luvmatch will target deficiencies of current competitors and differentiate itself by offering such services as:
- value
- detailed searching; and
- relationship coaching (e.g., where to go, what to say, etc.).
Figure 1: Luvmatch's value-added services will address competitor deficiencies and thus differentiate it in the marketplace.
REVENUE STREAMS
The Company will generate revenue from the following sources:
- membership fees;
- advertising; and
- sponsorships; and
CONTINUED MEMBERSHIP SERVICES AND REVENUE STREAMS
In contrast to other dating sites that aim mainly to help find dates for members who then leave, Luvmatch will encourage members to continue using its services after they find partners. Some of the Company's value-added services, like its communities of interest and relationship coaching will help members build and develop relationships after they have found partners. A near-term goal for Luvmatch is to develop into a social network site for adults as well.
Figure 2: Luvmatch's communities of interest will help it to attract and retain members, and thus, generate sustained membership fee revenue.
Luvmatch's value pricing will attract members.
