Executive Summary
BUSINESS MODEL
Luvmatch.com ("Luvmatch" or the "Company") is a premium relationship site for discerning singles. The Company's objective is to offer a value-added dating services and communities of interest for building relationships.
The Company will generate revenue from the following sources:
- membership fees;
- advertising; and
- sponsorships.
INDUSTRY
The online dating industry has developed in step with the internet's social and economic expansion. The industry has maintained robust growth and generated an annual average growth rate of 30% since 2003.
American singles are spending more for online dating services. In 2006, they spent $600 million, up from $473 million in 2004 and $530 million in 2005.
TARGET MARKETS
The Company will initially target the market of discerning singles in Orange County, California. After establishing itself Orange County, Luvmatch will expand into Los Angeles and San Diego counties (within the first 12-18 months of operation). Luvmatch will then expand across the rest of California and the U.S.
Orange, L.A. and San Diego counties provide a solid demographic foundation for Luvmatch's sales and marketing strategy. Their education, median household income and per capita income levels are above comparable U.S. national figures. The total number of singles for these three counties equals 6,585,651.
COMPETITION
As industry growth stabilizes and users become more sophisticated and demand more value-added services, value dating is emerging as a key success factor. Industry heavyweights Match.com, Yahoo Personals and eHarmony do not offer value dating, thus providing an opportunity for value companies like Luvmatch. In recent years, value websites have gained in popularity. The broad and diverse range of value dating sites target interests ranging from conservative politics to wine, and include the following:
COMPETITIVE ADVANTAGES
Luvmatch will meet emerging market demand for value dating and value-added services by providing these services in one site. The Company will target deficiencies of current competitors and differentiate itself by offering such value-added services as:
- pre-screening for security (e.g., criminal record checks);
- pre-screening for honesty (e.g., verification of relationship status and education);
- interest-matching;
- detailed searching; and
- relationship coaching (e.g., where to go, what to say, etc.).
MANAGEMENT
The Company will be led by a seasoned and professional management team.
Jane Dall (Founder)
Jane has an extensive and accomplished background in sales development and will be responsible for overall management, sales, and marketing at Luvmatch.
Jack Smith
Ken is a successful entrepreneur who founded a fine jewelry manufacturing and diamond importing business that eventually went public. He will advise on financial matters at Luvmatch.
Ron Craig, Legal Advisor
An attorney by training, Ron is an accomplished entrepreneur who launched a multi-million dollar U.S. active wear company. He will advise on marketing and legal matters at Luvmatch
FINANCIAL SUMMARY
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1 Smith Travel Research, "Trends & Stats," May 2006 and 2007 editions
2 http://www.hospitalitynet.org/news/4020595.search?query=number+of+online+travel
