Executive Summary
INTRODUCTION
eCabins (the "Company" or "eCabins") is building an innovative brand name in cabin management, marketing and commercial via a unique business model.
BUSINESS MODEL
The Company obtains exclusive rights to represent tent-cabin ("tent-cabin") rooms and provides their owners with management, marketing, commercial and maintenance services. eCabins is unique in that it consolidates tent-cabin room inventories from multiple branded sites (e.g., CabinsRus, JustTents) and markets them as conventional cabin rooms under the eCabins brand.
TARGET MARKETS
The Company's target market consists of owners of tent-cabins and online commercial customers interested in renting or staying in those tent-cabins. Both market segments are large and experiencing robust growth. Currently, there are approximately 70,000 operating tent-cabins in the US, with another 60,000 tentcabins in development.1 According to the Travel Industry Association of America, about 50 million Americans book travel arrangements online, spending $3,000 each per year, and 70% of that group spends purchases accommodations.2
COMPETITION
The Company's innovative and unique business model that consolidates tent-cabin room inventories from multiple branded sites under one brand distinguishes it. Hence, eCabins has no direct competition. For example, CabinsRus does not market and manage rooms in JustTents branded sites. Travel websites such as Orbitz.com and Expedia.com, as well as travel agents, are the Company's partners, since they will all be linked to its commercial system and will provide commercial customer referrals.
COMPETITIVE ADVANTAGES
eCabins will offer services comparable to on-site management companies and operators at a discount of 15% to 35% to the tent-cabin owners. While on-site management companies charge 55%-75% of gross rental rates, eCabins will charge 40% for comparable services.
MANAGEMENT
Founder, Bob Jones, is a seasoned executive in the field, having established a successful property commercial website, www.camping.com, which provides online commercial and marketing services for campsites. He will work with an experienced team with decades of executive and management experience in cabins and tent resorts.
Mr. Jones seeks to attract investment to finance start up costs.
FINANCIAL SUMMARY
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1 Smith Travel Research, "Trends & Stats," May 2006 and 2007 editions
2 http://www.hospitalitynet.org/news/4020595.search?query=number+of+online+travel
